تمام مطالب دسته بندی: Gunter, Barrie
Violence on Television Distribution Form Context and Themes Lea 039 s Communication Series

Violence on Television Distribution Form Context and Themes Lea 039 s Communication Series

Concern about violence on television has been publicly debated for the past 50 years. TV violence has repeatedly been identified as a significant causal agent in relation to the prevalence of crime and violence in society. Critics have accused the medium of presenting excessive quantities of violence, to the point where it is virtually impossible for viewers to avoid it. This book presents the findings of the largest British study of violence on TV ever undertaken, funded by the broadcasting industry. The study was carried out at the same time as similar industry-sponsored research was being conducted in the United States, and one chapter compares findings from Britain and the U.S.A. The book concludes that it is misleading to accuse […]

News and the Net

News and the Net

Summary Note: summary text provided by external source. News and the Net examines the growth of news provision on the Internet and its implications for news presentation, journalism practice, news consumers, and the business of running news organizations. Much of the focus is placed on the migration of newspapers onto the Internet, but references are also made to the establishment of news Web sites by other news organizations, including broadcasters and news agencies. The book examines the growth of online technology as a source of information and entertainment for media consumers. It considers how this development can be framed within models of communication and comments on the apparent shortage of new models to explain the use, role, effectiveness, and impact […]

Media Research Methods Measuring Audiences Reactions and Impact

Media Research Methods Measuring Audiences Reactions and Impact

In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact of media in society. By tracing the epistemological and theoretical roots of the major methodological perspectives, Gunter identifies the various schools of social scientific research that have determined the major perspectives in the area. Drawing a distinction between quantitative and qualitative methods, he discusses the relative advantages and disadvantages of each approach, and examines recent trends that signal a convergence of approaches and their associated forms of research. The unique strength of this book is that it discusses the theoretical underpinnings of media research methodologies, and thereby presents a […]

Children and Television

Children and Television

Does violence on TV lead to violent behaviour? How can parents influence children’s viewing? Fears over the effect of television on children have been around since it was invented. The recent explosion in the number of channels and new multimedia entertainment lends a new urgency to the discussion. This completely revised second edition of Children and Television brings the story of children and television right up to date. In addition to presenting the latest research on all of the themes covered in the first edition, it includes a discussion of the new entertainment media now available and a new chapter which examines the role of television in influencing children’s health related attitudes behaviour. Barrie Gunter and Jill McAleer examine the […]

Advertising to Children on TV Context Impact and Regulation

Advertising to Children on TV Context Impact and Regulation

Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.